When you have a new product or service to introduce, take your message directly to your target market. Rent a food truck to showcase your product and drive your brand name down the street.
LA food trucks have everything required to prepare, store and distribute your product. As rolling restaurants, they can reach your target market on the street and at concerts and conventions. They can attend festivals and fairs, allowing you to deliver product samples and directly interact with potential customers.
The best way to draw attention to your rented food truck is to wrap it in a colorful vinyl cover that features your product and brand. You can wrap the entire truck exterior or just a portion. This converts the vehicle into a roaming billboard that will be seen by thousands of people every day. According to survey results from the American Trucking Association, more than 90% of respondents say that they definitely notice vehicle graphics.
LA businessman Michael Mikhail has helped advertise everything from TV shows to consumable products using his fleet of food trucks. Most recently, one of his trucks was wrapped in a vinyl skin to promote Doomsday Preppers, the National Geographic TV series about Americans who excessively prepare for disasters. His company’s trucks also distribute food and beverage samples aimed at specific demographics. There are several ways to tackle this type of promotion, and clients have a range of options.
Whether you are planning a major ad campaign or a one-time food sampling event, a food truck will take you to the people on the street and showcase your product. When seeking a truck or fleet to do the job, choose a service provider that has extensive experience connecting with consumers. Choose The Hungry Nomad, Hang 10 Tacos or Greenz on Wheelz … or hire all three.
Incorporating a food truck into your advertising and promotion plans will cost less than you think. For complete details, contact The Hungry Nomad at 877-NOMAD-10, Hang 10 Tacos at 855-5-Hang-10 or Greenz on Wheelz at 855-6Greenz.