Got a great new beverage or hot new food product that you want consumers to know about? Take your message to the streets by renting a food truck.
Top-quality food trucks have the necessary equipment to prepare, store and serve your product, and because they are mobile, they can reach your target market in almost any area. They can attend festivals and events, allowing you to deliver product samples and directly interact with potential customers.
To call more attention to your promotion, cover the food truck in a vinyl wrap featuring your brand name and logo. Use all or part of the truck’s exterior surface. That turns the food truck into a colorful billboard that will be seen wherever it travels or whenever it parks. According to an American Trucking Association survey, more than 90% of respondents said that they definitely notice vehicle graphics.
Michael Mikhail has helped advertise everything from TV shows to food and soda products using his fleet of food trucks. Recently, one of Mikhail’s food trucks was wrapped in a vinyl skin to promote Doomsday Preppers, the National Geographic TV series about Americans who excessively prepare for national emergencies. His company’s trucks also will distribute beverages and food samples aimed at specific demographics.
“There are different ways of doing this,” Mikhail explained. “We are very flexible and can provide our clients with a wide range of options.”
Whether you are planning a national ad campaign or a local sampling event, a food truck can put you in touch with the people on the street and help sell your product. “My staff has extensive experience in this field,” he said. “We know how to make a positive connection with the consumer.”
Incorporating a food truck into your promotion is less expensive than you think. To learn more, contact The Hungry Nomad at 877-NOMAD-10,Hang 10 Tacos at 855-5-Hang-10 or Greenz on Wheelz at 855-6Greenz.