Tyler Florence, the host of the Food Network’s “The Great Food Truck Race,” predicted this would happen when describing food trucks as “the new answer to American fast food.” And that prediction is coming true. Food trucks are luring some hungry consumers away from fast-food and quick-serve restaurants (QSRs).
A recent consumer report by The NPD Group, a major market research firm, shows that time-crunched customers have turned to food trucks for fast meals. When NPD researchers asked a group of food truck patrons where they would have purchased their food if not from the truck, approximately half said they would have shopped at a quick-serve restaurant. Survey respondents also revealed that they chose the food truck meal because of “interesting” offerings and the convenience the trucks provided.
The average food truck sells hot or cold sandwiches, fresh salads, a selection of tacos and often several soup choices. This suggests that sandwich and sub shops and Mexican-food QSRs may see food trucks as direct competitors, the market research firm concluded.
“For now at least, food trucks need not be viewed as a threat to restaurant demand nationally,” said Bonnie Riggs, NPD restaurant industry analyst. She added that in markets with a healthy food truck industry, fast-food operators may want to study the benefits that food trucks offer the public, such as unique dishes and fresh foods.
Look for this LA-based food truck trio the next time you crave the highest quality in food truck cuisine. All three food trucks cater and will gladly create special menus to meet your individual needs. They regularly serve diners at charity galas, business meetings, grand openings, bachelor and bachelorette parties, bridal showers, wedding receptions, events at the bride’s house, rehearsal dinners and bridesmaids’ luncheons. They are Hang 10 Tacos, Greenz on Wheelz and The Hungry Nomad.
Hang 10 Tacos – This big blue truck cooks up delicious tacos from ingredients, such as steak, shrimp, BBQ, pork or fish. Dial 855-5-Hang-10 and reserve Hang 10 Tacos for your special event.
Greenz on Wheelz – The reliable mobile bistro, Greenz on Wheelz, is famous for fresh sandwiches and salads made from the best seasonal ingredients. Everything is beautifully prepared and graciously served. Schedule the jolly green truck by calling 855-6Greenz.
The Hungry Nomad – Hunger is no more when The Hungry Nomad comes to your grand opening or employee party. Enjoy flavors of the Mediterranean and a professional, reliable crew. Phone The Hungry Nomad at 877-NOMAD-10.