Everyone loves food trucks, and people who are good cooks often imagine what it would be like to have their own food truck business. It sounds ideal. Be your own boss. Cook the foods all your friends have raved about. Travel around your favorite city. Meet foodies on the street. And make a lot of money.
Food trucks are a rapidly growing industry, and the business has many success stories. But there are also plenty of disappointed, former food truck operators. Here are common myths about the food truck industry.
The food truck business is simple: Not even sort of. If you want to be a food truck success story, you need foodservice knowledge, must have adequate capital, can expect to work long hours and should be prepared for plenty of challenges.
Operating a food truck can be a gold mine: You can earn a good income by operating a food truck. However, you’ll have plenty of expenses above and beyond the cost of your truck, fuel and food. This includes staff salaries, insurance, permits and more.
The main thing you need to know is how to cook: There is far more to operating a successful food truck business than cooking. You must know about human resources, customer services, marketing and finance. You’ll need to learn the various food truck regulations in the cities where you do business, and you must know about proper food preparation, health and sanitation.
Operating a food truck is less expensive than operating a restaurant: While this is true, a food truck owner must buy local licenses, permits, food and ingredients and pay staff members, just like restaurants do. In some locales, food trucks are required to lease the locations where they park to do business.
Food trucks aren’t hampered with the strict rules that impact restaurants: Actually, food trucks must abide by the same stiff regulations and submit to similar health inspections that restaurants do. If a food truck earns a bad grade from health authorities, the truck could be shut down.
Know the food truck industry well before you invest in it. Get yourself adopted by an experienced food truck operator and learn at the foot of the master. If you don’t have a friend or family member in the business, call Mike Mikhail for help.
Mikhail owns a fleet of Los Angeles food trucks and provides consulting services to fledgling food truck owners. His extensive background in the food truck industry prepares newbies to handle the various issues that may come their way. To discuss Mikhail’s services, phone one of his three food trucks: