In the beginning, food trucks were a novel way to enjoy a fast lunch on the street. But today’s food trucks are an organized group, and when several food trucks park together at a convenient location, the result is an unofficial food court and social gathering.
But organized food truck festivals are a fun thing too. Different cities hold food truck festivals, which combine music, mingling and lots of great chow. California hosts numerous food truck festivals throughout the year. One is held at the famous Santa Anita horseracing track, and a “beerfest” is scheduled in Orange County where guests sample great food and brew while raising money to support Villa Chardonnay, a non-profit horse rescue operation in Temecula.
Texans love food truck cuisine. In Dallas, taco fans recently attended Taco Con to celebrate some of the city’s original food trucks, sampling everything from traditional tacos to those with an Asian flare. On the same weekend in neighboring Fort Worth, food trucks were featured at the city’s Pop-Up Market, an outdoor shopping venue selling handmade and artsy merchandise.
Every city with an adequate number of food trucks has designated areas where the trucks regularly park to serve customers. Both Portland and Seattle have allocated parking for food trucks, as does the area around the University of Chicago.
“Food trucks are mobile and handy and serve many purposes,” said Michael Mikhail, who owns a fleet of gourmet food trucks based in Los Angeles. “Food trucks are perfect for festivals and music concerts. The trucks can feed an almost unlimited number of people without messing up anyone’s kitchen facilities. And then the operators clean up the area and drive away. They make life easy for both festival and concert promoters.”
In addition to serving food truck cuisine at festivals and concerts, Mikhail works with production companies, ad and PR agencies, retailers and manufacturers to promote everything from new products to entertainment. Recently, one of his trucks was custom wrapped to promote a National Geographic television program while another was hired to help introduce Brooklyn Nine-Nine, a FOX television detective show.
When your festival or special event requires the best in food truck cuisine, contact Mikhail’s team at one of these three Los Angeles food trucks:
- Hang 10 Tacos is known for superior tacos made from fresh ingredients, including fish, steak, shrimp, pork and BBQ. Phone 855-5-Hang-10.
- The Hungry Nomad menu features California-inspired dishes with American, Mediterranean and European influence. Need a different menu? The staff will adapt one just for you. Dial The Hungry Nomad at 877-NOMAD-10.
- Greenz on Wheelz is regularly serves healthy sandwiches and salads. But the experienced catering staff also will prepare your specific food requests. Call Greenz on Wheelz at 855-6Greenz.